Additional Internet Marketing Services
The internet has made marketing anything possible and that includes starting and building a business. There is more to internet marketing than having a website. To get your products and services to your customers they first need to know you exist. With the incorporation of internet marketing tools, you can reach your customers faster and at a lower price than traditional marketing practices.
Below is a description of some of the additional services we can provide to help you increase your cyber footprint.
Search Engine Traffic & Ranking
Let’s face it; everyone who has a website wants their site to show up #1 on the search engine results. The truth is, that is not going to happen with every search result. There are a lot of factors that go into high search engine outcomes. We offer basic search engine optimization to our clients to help achieve or improve the traffic to your website. The greater amount of traffic to your website results in a high search engine ranking.
Blogging has caught fire as one of the best ways for businesses to learn more about their customers, gain customers and achieve a higher search engine ranking. And the best part about blogging is that it’s FREE. Blog software is easy to use and has numerous benefits for your small business. Click the link below to find out what the benefits are to blogging for small businesses.
If you have a small business or an organization, you need to break into social media. Social Media is an essential component in internet marketing today. “The power of social media for your small business is infinite,” according to socialmediatoday.com. “Many small businesses are seeing big results with social media. A recent Crowdspring study showed that 61% of small businesses are landing new customers through social media activities.”
There are various Social Media platforms that allow you to connect to your customers quickly. They include Facebook, Twitter, Blogs, Google+ and YouTube. The above video shows the impact Social Media has on society today. If your goal as a small business is to reach out to your customers, getting active in social media is a must have element of your business.
Facebook & Google+
Countless companies use Facebook today to promote their business and you can be sure, if your business is not on Facebook, your competition is.
Google+ is just starting to come around as a powerful Social Media tool. Let’s face it, it’s Google and they are the big gorilla in the industry. According to SearchEngineLand.com, “The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results.”
The name of the game is impressions and the more your business name is seen, the greater the chance it will be selected.
Twitter as a tool to communicate time sensitive information to the customers who follow you. If you’re business launches new products or services, using Twitter is a great tool to use if you want to get the word out quickly.
YouTube is one of the best ways to introduce your business and products to your potential customers. YouTube videos can be placed on your website as well as having your own YouTube Channel. With videos, you can introduce new products, make presentations, provide details on your services, and so much more. Best of all, they don’t have to be professionally done to get your message out. So have fun with it. Your customers will like it.
Constant Contact & MailChimp
MailChimp and Constant Contact are two of many third party mass email services that allow you to send newsletters, reports, new product and/or service launches, invitations, grand openings, and the list goes on and on.
Through these services, you can collect an email list of your customers and parties of interest that is stored on their server. Through these services, you can create an email campaign, sent it to the people on your list and track the results. These services are affordable and user friendly and according to The Clout Smiths, “They also have stellar deliverability rates. I’d consider them as the gold standards of mass email services.”